Book a demo

Let a friendly Gnomen expert answer all of your questions and take you through the system online in 15 minutes. Just choose a time that suits you.

username pass repass
CAPTCHA Image Refresh
Sales: +44 (0) 208 123 9019 Support: +44 (0) 208 629 1208

Montana H

Business Development Director

Share Facebook LinkedIn Twitter

Selling via Facebook Live is this the future?

Gnomen - What do we know about the new housing minister

A new first in the world of estate agency has taken place, with online agency HouseSimple recently attempting to sell the first home in the UK via a viewing on Facebook Live. Sale by social media, in other words.

The viewing, conducted in real time by the owner, was for a three-bedroom semi-detached bungalow in Rainham, East London, valued at between 470,000 and 475,000.

The viewing was livestreamed on HouseSimple’s Facebook page from 1pm onwards on Wednesday 22 June, with viewers able to make a private offer on the home via the Facebook Messenger app during and after the live streaming.

Using the #LiveHomeSale hashtag, homeowner Shanty Helim did a 30 minute tour of her home, with HouseSimple answering various questions as the viewing was taking place. “Arranging a viewing over Facebook Live seemed to me the perfect way to allow potential purchasers to ask me questions, look around the house, and make an offer,” Helim said before the live viewing.

The aim is for the sales process to be drastically speeded up, by getting many interested buyers in one place at the same time. As their interest is piqued by what they see, they make an offer there and then based purely on gut instinct and the look of the home - and may look to outbid other buyers who are viewing at the same time. Of course, there are risks involved with such viewings as is the case with virtual reality viewings and buying off-plan homes. Viewing a home through social media or a VR headset is a good starting point, but you won’t be able to recreate the thoughts, feelings, smells and instinctive reactions that come from visiting a home in person.

That said, in an increasingly competitive marketplace where homes to buy are in short supply, buyers may be willing to be more decisive and take more gambles when it comes to purchasing a property. There will be those who tense up at the idea of selling a home via Facebook Live, and those who see more potential complications and issues than benefits, but others will suggest it’s a forward-thinking, innovative approach that could become the norm at some point in the future as technology, social media and the internet have an ever greater influence over our lives.

It's certainly an interesting experiment, and it will be fascinating to see whether this “sale by Facebook Live” trial is a success and whether or not it is replicated in the future. There is certainly an appetite for the easy mixing of property, social media and technology as proven by the booming success and influence of the PropTech sector. This, of course, doesn’t mean that houses are suddenly going to be sold like confetti on Facebook and Twitter, but it could be the start of something major. At the very least, social media and the internet are set to play an increasingly important role in house sales as time goes by.

One thing that is already highly important to estate and lettings agents across the country is top of the range property software. At Gnomen we provide exactly that, allowing your business to work in complete harmony. Our cloud-based system is specifically designed to help you run every aspect of your agency, at the click of a button, from anywhere in the world. You can manage your office, staff, diary, customers and marketing in one place, at any time.

We also offer free training to ensure you get the most from your software and integrated office accounting, while our software is designed to work with, rather than against, your existing website. If you want a glossy new website to keep up with a modern, rapidly evolving world, we provide that too, offering websites that look beautiful and work beautifully.

As the above Facebook Live viewing story makes plain, many of us now live large parts of our lives online, glued to our smartphones or tablets and doing everything from our food shopping to our banking via the internet. As such, the demand is there for fast, interactive websites that really look the part. If you’ve got a website that looks like it belongs to the 90s, it will stand out from a million miles in an era where websites are becoming increasingly slick and pleasing on the eye.

Websites, like agencies, need to keep up with the times, and we can help to do just that with regards to a contemporary website. For more information about what we do, give us a call on 0208 123 9019. To book a free demo, please click here.

Share this article

Share Facebook LinkedIn Twitter

Montana H

Business Development Director

Twitter LinkedIn

Gnomen news

Anti-money laundering why a secure system is vital for estate agents

Agents have been accused of doing 'not nearly enough' to report money laundering, according to a claim made by the government's anti-money laundering campaign.

> Read more

Its time for agents to emphasise the value for money they offer

The cost of moving has hit a record high but agents fees have remain unchanged in the past year. Thats the main take home from an annual study of transaction charges by home moving site reallymoving.com.

> Read more

The digital revolution of property

For a while now, the government has talked a lot about speeding up the house buying process to benefit both buyers and sellers.

> Read more

Estate agents now is the perfect time to target new sellers

There is traditionally a post Christmas boom in housing activity, hitting a peak in February and March as buyers and sellers seek to push deals over the line.

> Read more

Why letting agents should target the student accommodation market

A new year is now upon us, and there are a number of reasons for letting agents to embrace 2019 with a sense of positivity and optimism.

> Read more

Government faces backlash over deposit cap Uturn

The government recently announced a U-turn on its plans to cap tenant deposits at six weeks rent, with the amount tenants have to pay upfront to secure a home now set to be cut to five weeks for

> Read more

Why virtual tours can help your agency to thrive

One feature which has proved more and more popular in recent years is virtual tours which allow would-be tenants and buyers to experience a home without actually being there

> Read more

Average estate agent fees across the country

As an estate agent, the fee you decide to charge vendors is extremely important.

> Read more

Facebook enters the property market - is this the future

Given its huge reach, influence and audience and as a place where photos, videos and words can be shared instantly between large numbers of people its perhaps surprising that its taken this long for

> Read more

What is the latest with the letting agent fees ban

The ban on letting agent fees charged to tenants announced by Chancellor Philip Hammond in November 2016

> Read more

Should high street estate agents be offering more online services

While the majority of estate agents operate from the high street, there has been a growing trend in recent years for online/hybrid operators eager to disrupt the market and challenge the status quo.

> Read more

Gnomen Plans for longer tenancies revealed what could this mean for agents

In an attempt to give people renting homes in England more security

> Read more

Reminder for agents-there are now only two redress schemes

As of this month, there are only two government-approved redress schemes operating in the housing market. This follows Ombudsman Services: Property's withdrawal from the sector on August 6.

> Read more

How has the property market performed since Brexit

It was one of the most seismic political shocks in years and has continued to overshadow daily life ever since, but how has the UKs decision to leave the European Union affected the property market

> Read more

Why are consumer organisations taking aim at the lettings industry

> Read more

Why good software can help agents thrive in a difficult market

The woes of the high street retail sector have been well documented, with major names such as Marks & Spencer, House of Fraser and Debenhams announcing store closures, while the likes of Maplin and Toys R Us have gone out of business altogether.

> Read more

Upheaval in the online agency world shows increasing importance of digital

> Read more

The countdown to GDPR why compliance is crucial

The introduction of strict new data regulations is now only a matter of days away.On Friday 25 May 2018, the General Data Protection Regulation (GDPR) will replace the Data Protection Act 1998 and apply to all countries in the EU.As Britain is still a member of the union at this point, the new rules will be unaffected by Brexit.

> Read more

Heres why the rise in Millennial renters is a good

> Read more

Build to Rent growth means letting agents

One of the fastest-growing parts of the private rented sector is Build to Rent, where large-scale, institutional investors pump money in to provide bespoke, purpose-built rental accommodation for tenants.

> Read more