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Research has regularly pointed to the growing importance of fast broadband to tenants. It is, in fact, often one of the main factors behind a tenant’s decision to opt for a rental property or not.
And it’s now been revealed that the North East is the best-connected region in the country, with the highest broadband coverage in the UK. This is great news for letting agents working on behalf of landlords in this region – home to popular tenant locations such as Newcastle, Durham, Middlesbrough, Sunderland, Darlington, Gateshead and Hartlepool – as you have a ready-made sales pitch to would-be tenants, in particular students and young professionals.
The North East, which has benefitted from the government’s £1.7 billion broadband rollout programme, is currently enjoying unprecedented access to superfast broadband, with 97.2% of residents receiving lightning fast internet speeds.
Meanwhile, the North West – home to Liverpool, Manchester, Salford, Lancaster, Blackpool and Burnley – isn’t far behind, with 96% of the region having access to superfast broadband. This gives a boost to the government’s much-talked about Northern Powerhouse agenda, which aims to put major northern cities on more of an equal footing with London and other affluent cities in the South East.
According to the government, more households across the North are now accessing superfast broadband speeds of 24 Mbps – over double the 10 Mbps needed by a typical family home.
In recent years the government has made strong digital infrastructure – and a nationwide rollout of superfast broadband – one of its top priorities.
The government says that 19 out of 20 UK homes and businesses now enjoy superfast broadband access – which means, wherever you happen to be operating in the country, you can sell fast broadband speeds to would-be tenants. With high broadband speeds set to be a legal right in only a matter of years, it’s something that tenants will come to expect as standard rather than being an added luxury.
If, working on behalf of your landlords, you can offer superfast broadband speeds, this will drastically improve the chances of letting out rental homes with ease.
That said, using Gnomen software doesn’t require superfast broadband – it works perfectly well from any 3G device. This allows you to keep on top of your business from wherever you happen to be, even if it’s not in a WiFi or fast broadband hotspot.
What will also help your business to grow is having a slick, attractive and interactive website, designed to fit the needs of a 21st century audience. At Gnomen we take websites very seriously, designing ones that look beautiful and work beautifully too.
We also provide cloud-based, all-in-one property software, allowing you to run every aspect of your business seamlessly, with everything working together in complete harmony.
With the importance of smartphones and the internet in mind, we enable a better experience for all of your clients with tailored online login areas. This allows landlords to view statements and invoices, add properties, view active and past tenancies, request and track works orders and view scheduled inspections, while tenants can report maintenance issues, view their tenancy contract, view upcoming rent and make payments.
We now live in an online, digital and switched-on world, and you need to ensure your business keeps up with the times with a smart website and great software.
For more information about what we can do for you, please get in touch with us on 0208 123 9019 or book a free demo here.
For estate and letting agents across the UK, the next few months are set to be challenging thanks to the introduction of the ban on letting agent fees charged to tenants and the ongoing uncertainty surrounding Brexit
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