Book a demo

Let a friendly Gnomen expert answer all of your questions and take you through the system online in 15 minutes. Just choose a time that suits you.

username pass repass
CAPTCHA Image Refresh
Sales: +44 (0) 208 123 9019 Support: +44 (0) 208 629 1208

Montana H

Business Development Director

Share Facebook LinkedIn Twitter

Why agents must convert online enquiries to capitalise on marketing spend

Estate and letting agents' digital marketing spend has certainly increased over the last decade.

Estate Agents, Letting Agents, Gnomen, Software, Property Websites, Leads, Enquiries, Customer Service

The rise in the use of the internet among property consumers means that having a good website is now a necessity.

What's more, agents are now spending on social media, digital advertising and web tools to help them convert digital traffic into leads.

That's not to say that traditional marketing methods have become obsolete.

There's still clearly a role for targeted print advertising and For Sale and To Let boards.

In fact, a recent study carried out by Which? Mortgage Advisers found that many property buyers still find their homes the 'traditional' way.

According to the survey of 2,000 home buyers, 22% found their property through an estate agent, 10% through a For Sale sign and 6% through a local newspaper.

This reinforces the need for a strong local presence and clearly defined brand.

When it comes to online marketing, the same rules apply regarding branding, ethos and company message.

The same can be said for customer service, which covers all contact you and your team have with clients.

It's fair to say that in the vast majority of cases inbound phone enquiries, or prospective clients visiting your premises, are dealt with immediately.

The same practice should be followed for online/email enquiries. However, a recent research project has shown that this might not be the case.

According to lead management service Callwell, during July only 64% of email leads sent to 85 estate agency branches were answered within 48 hours.

On top of this, of those prospective clients who were contacted, it took the agents an average of seven working hours and eleven minutes to get in touch.

If agents are spending money on shiny websites and costly portal subscriptions and not speaking to potential prospects, they could be missing out on lots of new business.

As we all know, estate and letting agency is a customer-facing business and those agents who put their customers' needs first, and respond to enquiries quickest, are likely to increase their chances of success.

With all this in mind, as well as responding to inbound enquiries, it's also important that an agents' website is designed to attract the attention of prospective clients.

Once these leads start coming in, it's vital that your property software allows you to manage them effectively, splitting them up between your sales team.

Here at Gnomen, we provide cutting-edge, all-in-one property software for agents, allowing you to manage staff, offices, customers and multi-channel marketing through our cloud-based system.

We also design property websites, which you can find out more about here.

All of our software clients receive free training and are entitled to a free demo. For more information, get in touch with us on: 0208 123 9019.

Share this article

Share Facebook LinkedIn Twitter

Montana H

Business Development Director

Twitter LinkedIn

Gnomen news

latest budget outlines britains digital future

> Read more

agents benefit as property prices London

> Read more

Fees ban draft bill: 5 key questions answered

On November 1, the Department for Communities and Local Government (DCLG) published the draft for what is to be known as the Tenants' Fees Bill.

> Read more

Property firms must come to terms with Artificial Intelligence

Property firms must come to terms with Artificial Intelligence Companies have been warned that they must get to grips with emerging, disruptive technology such as artificial intelligence (AI) or risk becoming obsolete.

> Read more

Agents need to be wary of fraudulent computer virus scams

Agents need to be wary of fraudulent computer virus scams Cyber-crime is one of the great challenges of our time, and it's something estate and letting agents need to be aware of.

> Read more

Range of lettings measures announced during party conference season

Range of lettings measures announced during party conference season The political party conference season usually springs a few surprises and it was those of us working in the property industry who this year were required to sit up and pay attention.

> Read more

MPs debate unintended consequences of proposed letting fees ban

> Read more

Busiest time of the year for letting agents almost upon us

If you are a letting agent it is likely that your workload is about to get a lot busier

> Read more

Agents urged to prepare for introduction of new data protection legislation

It might not be something you have given much consideration to but new data protection legislation is coming into effect from next year that will have a significant bearing on your estate or letting agency business

> Read more

Letting fees ban set to go ahead but no timeline specified

One of the most contentious issues in the lettings industry at present is the proposed ban on letting agents fees to tenants.

> Read more

Complaints against agents - are they on the rise

A few weeks ago, The Property Ombudsman (TPO) launched its latest annual report at the House of Lords, revealing a rise in the number of formal complaints resolved by the redress scheme as well as a record total of compensatory awards paid by estate and letting agents.

> Read more

Selling via Facebook Live-is this the future?

A new first in the world of estate agency has taken place, with online agency HouseSimple recently attempting to sell the first home in the UK via a viewing on Facebook Live. Sale by social media, in other words.

> Read more

What do we know about the new housing minister

Following the recent General Election, a new housing minister was appointed to replace Gavin Barwell, who lost his Croydon Central seat.

> Read more

Election 2017: What are the main parties housing policies

On June 8, Britain will go to the polling booths for a second General Election in just over two years. Theresa May surprised everyone when she announced the snap General Election in April (not least because she herself had previously ruled it out), but since then the party political machines have launched into action and MPs across the country have been out and about in their constituencies, trying to win over voters.

> Read more

Why agents should capitalise on the Bank of Mum and Dad boom

In recent weeks there have been a number of stories about the rising importance of the Bank of Mum and Dad when it comes to house purchases, with financial assistance from parents becoming almost a requirement for young buyers looking to get on the property ladder.

> Read more

The rising influence of short-lets how could it affect letting agents

It sometimes feels like there not a day that goes by without a news story concerning the growing short-lets market.

> Read more

Housing White Paper what does it mean for agents

Earlier this month the government released its eagerly anticipated housing White Paper. The 104 page document sets out how the Conservative Party intends to improve the supply/demand imbalance of housing in the UK.

> Read more

Is 2017 the beginning of the end for estate agent boards

For Sale and To Let boards have long proved divisive with some arguing they are still a useful marketing and advertising tool, while others argue that they are an eyesore and a relic from a different age. But have they had their day

> Read more

Good news for agents annual transactions remain strong

Despite the various challenges faced by the property industry in 2016. Brexit, stamp duty changes and tighter lending criteria chief among them

> Read more

House prices: what could happen in 2017?

Last year was a memorable one for a number of reasons, and throughout an astonishing 12 months which included the Brexit vote and election of Donald Trump the UK property market remained stable and consistent.

> Read more